Graphic design boosts your marketing and brand messaging via visual communication.
When you think of well-known or your favorite brands, you can probably picture their designs vividly. That memorability wasn't achieved by mistake. A lot of work goes into developing a company's brand and their design choices.
With so many companies competing for business and attention (especially online), having excellent design is one of the best ways to set you apart from the crowd. However, if your design is terrible, you'll lose out on potential clients.
From dating apps to online shopping, many people choose their products and services based on looks. According to Adobe, companies with a strong design outperform companies with a weak design by 219% on the S&P Index (a stock market index) over the span of 10 years. In fact, according to Finances Online 94% of consumers will leave a website with poor graphic design. In addition, more than 46% of website visitors relate the website design to the credibility of the brand/company. So not only is good design directly tied to success, but it’s also tied to trust.
Invest in graphic design and help your business appeal to the largest audience possible.